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We empower companies

with tech-enabled marketing tools

to tell stories of impact

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WHAT WOULD YOU CHOOSE FOR YOUR COMPANY?

A FAST SPIKE IN REACH, SUBSCRIBERS AND REVENUE

A SLOW BUT STEADY GROWTH WITH MEASURED ROI

If you choose the Red Pill that's the problem

SOCIAL MEDIA HAS BECOME 
CLUTTERED EXPENSIVE TRADITIONAL DISJOINTED COMPETITIVE

Standing out is the #1 challenge for every business today

SOCIAL MEDIA HAS BECOME

  
CLUTTERED EXPENSIVE TRADITIONAL DISJOINTED COMPETITIVE

Standing out is the #1 challenge for every business today

THE AGEING ERA OF DIGITAL MARKETING IS HERE

THE AGEING ERA OF DIGITAL MARKETING
IS HERE

Because the old way of looking at digital is not enough

Because the old way of
looking at digital is not enough

 And marketing is constantly in flux


What's the predicament? The platform? Or the means?

THE PLATFORM IS NOT THE VILLAIN
IT'S THE MINDSET THAT IS SOLD

44%

of CMO's say they have not been able to measure the impact of social media on their business

36%

say they have a good qualitative sense of the impact, but can't quantify it

20%

say they've quantified the impact of social media on their business

28%

of marketing agencies say they're struggling to measure social ROI

55%

say they can measure social ROI somewhat

17%

say they accurately quantify the revenue impact of social media

It's time for a new formula

*Source: MDG Advertising Marketing Insights, 2018

SOLUTION? THE GROWTH MINDSET

Growth Hacking is not some magical pixie dust for quick fix solutions that can be applied to everything. It is not something that you’ll find in a listicle of hacks. It is far more strategic and a data-driven process that blends itself with creativity to enable growth within the budgets in hand.

Growth Marketing is applicable to companies of any size but one needs to ‘THINK LIKE A STARTUP’.

Don't believe us? What about them?

10,000+ Users

Before Airbnb, people used Craigslist to list
their homes. Airbnb made a bot that farmed
these users and moved them to their platform.

This simple growth hack fetched them more
than 10k+ initial users for their website

Before Airbnb, people used Craigslist to list their homes. Airbnb made a bot that farmed these users and moved them to their platform.

This simple growth hack fetched them more than 10k+ initial users for their website

1M+ Users

PayPal launched with a unique customer acquistion campaign. They collaborated with eBay to get their logo placed in the payment option.

This skyrocketed the brand awareness and customer base.

4M Users

Dropbox wanted to grow its user base.
They launched a referral program that incentivized free space to people who invited others

This simple hack fetched them 4 million new users in 15 months

ROI
PRODUCT
  • MARKETING

  • Agencies & Brands are currently obsessed about this with limited focus on business goals

  • We at TFP balance this equation with tech-enabled growth marketing strategies to build impactful brand narratives

  • CONTENT
  • UX/UI

  • But the digital age demands stability through better tech & user experience

  • TECH STACK

The TFP Approach

MARKETING & CONTENT

Agencies & Brands are currently obsessed about this with limited focus on business goals

TECH & UX/UI

But the digital age demands stability through better tech & user experience

We at TFP balance this equation with tech-enabled growth marketing strategies to build impactful brand narratives

FOUNDED BY A DATA GEEK & A BRAND STORYTELLER

Think First Principles is a growth hacking lab where the world of tech, content & marketing come together to find innovative creative solutions to usual problems.

With only one goal - to evaluate & fix what's stopping you from growing.
And we do that by testing all scenarios & building creative capabilities
to scale your sales, marketing, tech and product journeys

With only one goal - to evaluate & fix what's stopping you from growing. And we do that by testing all scenarios & building creative capabilities to scale your sales, marketing, tech and product journeys

“Boil things down to the most fundamental truths … and then reasonup from there." -Elon Musk

PROBLEMS WE'RE SOLVING RIGHT NOW

Optimising App Store reputation for an OTT platform

Optimising App Store reputation for an OTT platform

Building a sales lead approach for
the largest pen distributor in India

Building a sales lead approach for the largest pen distributor in India

Strategic localized digital media
buying for an international
publisher

Strategic localized digital media buying for an international publisher

A UI/UX focused digital revamp
to build loyal community for a
food channel

A UI/UX focused digital revamp to build loyal community for a food channel

Strategising a digital campaign to boost the ticket sales for the 2nd season of an art & literature festival

Strategising a digital campaign to boost the ticket sales for the 2nd season of an art & literature festival

Strategising a digital campaign to boost the ticket sales for the 2nd season of an art & literature festival

Strategising a digital campaign to boost the ticket sales for the 2nd season of an art & literature festival

MEET THE CO-FOUNDERS

Akshay G Haldipur

A digital marketing maverick. Growth hacker and web security researcher since 12 years. Headed marketing for Culture Machine before starting his entrepreneurial journey.

Amrita G Haldipur

A global content strategist, expert in local narratives. Creative marketer since 14 years. Headed marketing for National Geographic Channel in India before the entrepreneurial bug bit her.

MEET THE CO-FOUNDERS

Akshay G Haldipur

A digital marketing maverick. Growth hacker and web security researcher since 12 years. Headed marketing for Culture Machine before starting his entrepreneurial journey.

Amrita G Haldipur

A global content strategist, expert in local narratives. Creative marketer since 14 years. Headed marketing for National Geographic Channel in India before the entrepreneurial bug bit her.

FULL SUITE OF GROWTH HACKING SERVICES

At Think First Principles, we don’t subscribe to cookie-cutter service templates for briefs. With our deep-dive discovery process, we get to know your aspirations and struggles, before launching a uniquely designed action plan for your growth goals.

Digital Marketing

  • Paid Media Buying
  • Social Media Growth Strategy
  • Search Engine Optimization (SEO)
  • Customised Automation

Content Strategy

  • Localization Strategy
  • Content Audit
  • Integrated Content Marketing
  • Multi-platform content innovations
  • Brand Solutions

Product Design & Development

  • Mobile & Web Products UI/ UX
  • Audit ASO & Revenue Optimization
  • AR & VR Prototypes

Security

  • Threat Audits
  • Managed Security
  • Penetration Testing - Network /
  • Server- Web Attacks

Bespoke Growth Hacking Tools

  • Customized solutions as per your needs and industry.

Blockchain

  • Core Technology Development
    ( including Ethereum, Hyperledger, Cryptocurrency)
  • Customized Marketing Consulting - Idea Validation, Market Research, Competitive Analysis, Business Plan
  • Paid Media Buying
  • Social Media Growth Strategy
  • Search Engine Optimization (SEO)
  • Customised Automation
  • Localization Strategy
  • Content Audit
  • Integrated Content Marketing
  • Multi-platform content innovations
  • Brand Solutions
  • Mobile & Web Products UI/ UX
  • Audit ASO & Revenue Optimization
  • AR & VR Prototypes
  • Threat Audits
  • Managed Security
  • Penetration Testing - Network /
  • Server- Web Attacks
  • Customized solutions as per your needs and industry.
  • Core Technology Development
    ( including Ethereum, Hyperledger, Cryptocurrency)
  • Customized Marketing Consulting - Idea Validation, Market Research, Competitive Analysis, Business Plan

OUR STORY SO FAR...

The founders have worked on multiple content & growth marketing briefs for the above brands in the recent past,
before setting up TFP. Some of them have today evolved into becoming TFP's client partners

ASKTFP

What’s trending in Growth Marketing? Which tools are working? Should I build my brand or get the numbers?
You’re always one question away from ROI. Stop thinking. Ask away.

Allow us to help you understand the world of growth hacking one question at a time.
We are a bunch of curious geeks, and thrilled to be your Quora for growth hacks

WANT TO JOIN OUR TRIBE ?

We are passionate about life, what we do and creating an impact.

Our hybrid team consists of coders, content marketers, UI/UX designers, brand strategists and community managers

And our collective mission is to boost the Indian gig economy.

If you have ideas and attitude that aligns with ours, we would love to hear from you.

Full Time Roles
Freelancers

GROWTH HACKING MIGHT BE A NEW PHRASE,

BUT IT'S AN OLD IDEA.